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Par Joël Pütz | Journaliste sportif
Absent from the court for several months, Victor Wembanyama will be back next season. This is a boon for the NBA, as the Frenchman is increasingly establishing himself as its future standard-bearer. A gigantic project in the United States is proof of this.
His premature end to the season was a real heartbreak for everyone in the NBA, not just the Spurs. Victor Wembanyama has done nothing but shine since his arrival in the league in 2023, becoming Rookie of the Year before starting his sophomore campaign in spectacular fashion. Even to the point of celebrating his first All-Star Game selection this year, at only 21 years old…
Unfortunately for him, a deep vein thrombosis diagnosed a few days later forced him to become a resident of the infirmary for several months. This deprived San Antonio of any chance of reaching the Play-In, of course, but also the NBA of one of its brightest stars. It’s no wonder the Frenchman is considered by many to be the next face of the league.
Victor Wembanyama, NBC’s new darling
Just look at the efforts Nike has made to promote its collaboration with the Alien, or the appeal the center has generated among American television networks. While NBC will be returning to the NBA microcosm next season, the latter has decided to do things in a big way, according to Spurs insider Dusty Garza:
Don’t sleep on this. Victor Wembanyama was spotted in NYC at NBCUniversal’s 2025 Upfront a big TV industry event not just as an NBA star—but as a centerpiece of the league’s return to NBC. With NBA rights shifting to the network, Wemby is someone they’re banking on.
While he was there, Peacock (streaming platform) confirmed a new docuseries following Wembanyama’s journey. It’s not just about highlights—it’s a strategic media push blending live games, streaming, and storytelling and a plan to turn players into cultural icons.
NBC is betting big on the NBA: marquee games, next-gen stars, and original content. Wemby isn’t just playing in primetime—he is primetime and the network wants to see him WIN. his inclusion at the Upfront signals how NBCUniversal sees him: As a global marketing asset.
